Agenda
| 09:00-10:00 | Registrazione e Welcome Coffee | |
|---|---|---|
| 10:00 - 10:10 | Introduzione |
Stefano Maruzzi Country Director Google Italy |
| 10:10 - 10:40 | Una giornata "Mobile" |
Alessandro Antiga Marketing Director Google Italy Luciano Cantoni Industry Head Tech & Telco, Google Italy |
| 10:40 - 11:10 | I trends del Mobile in Italia |
Paola Scarpa Industry Leader Tech, Telco, Media & Entertainment Google Italy |
| 11:10 - 11:40 | Come raggiungere i vostri clienti |
Andrea Vassalli Mobile Business Development Manager, Google Italy |
| 11:40 - 12:40 | La Prospettiva delle Aziende |
Prima Tavola Rotonda Digitouch, Unicredit, Fiat, Wind, Warner, Citroen |
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Seconda Tavola Rotonda Moby, Nokia, Mondadori, Seat Pagine Gialle, Banca Mediolanum |
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| 12:40 - 12:50 | Conclusione della mattinata e introduzione all'area espositiva |
Stefano Maruzzi Country Director Google Italy |
| 12:50- 14:00 | Pranzo e visita area espositiva | |
| 14:00 - 15:30 | Workshop: Monetizzare con il Mobile |
Roberto Ruju Head of Mobile Display Partnerships, Google SEEMEA Andrea Silva Display and AdExchange Partnerships Manager, Google Italy |
| 15:30 - 17:00 | Workshop: Come creare e misurare le performance di una campagna Mobile |
Andrea Vassalli Mobile Business Development Manager, Google Italy Nadia Carta Media Buying Solutions Account Manager - Doubleclick Google Italy |
| 14:00-17:00 |
Workshop per Sviluppatori: Android Lab |
Richard Hyndaman Android Developer Advocate Google UK Nick Butcher Android Developer Advocate Google UK |
| 17:00-18:30 | Aperitivo in Terrazza |