CN101410305A

CN101410305A - Oral care package and arrangements thereof

Info

Publication number: CN101410305A
Application number: CNA2007800035282A
Authority: CN
Inventors: G·A·齐默; A·S·凯利
Original assignee: Procter and Gamble Ltd
Current assignee: Procter and Gamble Ltd; Procter and Gamble Co
Priority date: 2006-02-03
Filing date: 2007-02-05
Publication date: 2009-04-15
Also published as: MX2008009962A; AU2007212387A1; US20090008271A1; RU2008129885A; CA2637796A1; WO2007092484A1; KR20080083697A; BRPI0707402A2; EP1979241A1

Abstract

An array of oral care packages is disclosed. The array includes a first group of display packages and a second group of display packages. Each display package of the first group is for a distinct oral care product, and each of the display packages of the first group have a first package characteristic and a logo. Each of the display packages of the second group include the logo and a second package characteristic distinct from the first package characteristic, and the display packages of the second group do not include the first package characteristic.

Description

Oral care package and arrangement thereof

Invention field

The present invention relates to a plurality of consumer packages, and in one embodiment, it relates to a plurality of oral care packages and arrangement thereof.

Background of invention

The present common display rack of merchandise sales mode, and arrange oral care product according to brand.Although color can play a role in packing, also exist inter alia for the lasting demand that following packing and arrangement are provided: described packing and arrangement can be simplified to display the process of oral care product and/or people are discerned more quickly to the customer and be intended to be used for particular consumer colony or be used for specific regime or the oral care product in beneficial effect field.

Summary of the invention

The invention discloses a kind of arrangement of oral care package, this arrangement comprises first group of display pack and second group of display pack.Each display pack of first group all is used for different oral care products, and each of first group display pack all has first packing character and sign.Each of display pack in second group includes sign and is different from second packing character of first packing character, and the display pack in second group does not comprise first packing character.Randomly, also can comprise with unique package characteristic and sign second, third, the the 4th, the 5th and the 6th group of display pack.The invention also discloses a kind of method that displays oral care product in retail environment to the customer, this method may further comprise the steps: the oral care product that first packing with first packing character is provided; The oral care product of second packing with second packing character that is different from described first packing character is provided; On the oral care product of each first and second packing, provide sign; And the oral care product that frame row first and second are packed in the retail display environment, make first and second packing characters and sign all can be observed by the customer.

Summary of drawings

Fig. 1 is the transparent view of toothpaste display package of the present invention;

Fig. 2 is the row's display pack that is arranged to a plurality of packaging group;

Fig. 3 is the colour wheel scheme drawing;

Fig. 4 A to 4D is a plurality of display packs in the arrangement of Fig. 2;

Fig. 5 A to 5D is a plurality of display packs in the arrangement of Fig. 2;

Fig. 6 is the front elevation of toothbrush display package of the present invention;

Fig. 7 is the front elevation of gargle display pack of the present invention;

Fig. 8 is the front elevation that comprises the display unit of a plurality of display packs and a plurality of packaging group.

Similar reference symbol indication similar elements in the different accompanying drawings.

Detailed Description Of The Invention

As used herein, " comprising " refers to add other step and/or composition. This term comprises Term " by ... form " and " basically by ... composition ". Term top, bottom, forward and backward, left The position with respect to certain packing that is orientated on demand in the point of sale that refers to pack with the right side.

A plurality of consumables of being provided by certain entity such as maker or retailer are provided in the present invention.The present invention can unite use with following product: brand (for example,

Deng) proprietary label product and non-brand product and their combination.Although hereinafter will focus on oral care product for simplicity, will be appreciated that the present invention is also applicable to other consumables.Oral care product can provide in a variety of forms, and described form comprises manual toothbrush, electric toothbrush, dentifrice, gargle, denture compositions, dental floss, whitening product, dentilave device etc.Every kind of oral care product all can require different package shapes, size or functional character (for example, the packing of toothbrush is different from the packing of gargle) because of its relevant product form.Oral care product can be packaged into one or more packings.Primary package is the packing of storage products, for example comprises the bottle of liquid or comprises the pipe of toothpaste.Secondary package comprises one or more primary packages.For example, outer box or carton can be stored a pipe toothpaste.Be referred to herein as display pack in the point of purchase for customer's appreciiable packing.Display pack can comprise one or more, for example front, end face, back, the right side, the left side and bottom surface.Display pack can be primary package, secondary package or their combination, and for example primary package wherein can be seen through the window of secondary package.As used herein, " point of sale " is meant that the customer selects the place of oral care product for purchase.Usually, the point of sale is the display rack in the shop.

Referring to Fig. 1, toothpaste display package 10 comprises pipe 12 toothpaste and one or more, for example positive 13.Display pack 10 is a secondary package, is primary package and manage 12.Display pack 10 can comprise one or more packing recognition features.The packing recognition feature can include but not limited to the shape of color, literal, symbol and packing or label disposed thereon.The packing recognition feature is those following characteristics: from having the eye as the general viewers of the common the sort of attention that has of buyer, described characteristic has been represented a kind of visual element that significantly can distinguish a packing and another packing.

For the purpose of discussing, display pack 10 can comprise the packing recognition feature of following form: first area 14, second area 16, the 3rd zone 18, sign or brand name or identifier 20 are (for example,

), first symbol 22, second symbol 24 and the 3rd symbol 26.Symbol can be literal, figure or their combination.As will be known, display pack of the present invention can comprise greater or less than packing recognition feature shown in Figure 1.The space that first, second are different with the 3rd Regional Representative, and can have different colors or color combination.As used herein, term " different " is intended to refer to following difference: from having the eye as the general viewers of the common the sort of attention that has of buyer, described difference can enough be used for distinguishing a packing and another packing, perhaps distinguishes a feature or packing recognition feature and another feature or packing recognition feature.Referring to Fig. 2, it has shown a plurality of display packs with first and second zones 14 and 16.Can between first and second zones, provide the border.The border can be identical or inequality between each display pack of unitary package group, and can be identical or different between each display pack of a plurality of packaging group.Referring to Fig. 5 A to 5D, it is identical that the border is illustrated as between each display pack of packaging group 280, so that help vision ground identification packaging group 280.

Have three zones although display pack 10 is illustrated as, should be appreciated that can provide greater or less than three zones.One or more zones can form display pack or display pack certain face at least about 10%, 15%, 20%, 25%, 30%, 35%, 40%, or 45% and/or, or 40% less than about 80%, 70%, 60%, 55%, 50%, 45%.(and other packing recognition feature) can be used in these zones of display pack: 1) provide the vision connectivity between each group of relevant display pack or packaging group, so that relevant oral care product can more easily be discerned by the customer in the point of sale; And/or 2) customer to the point of sale provides visual cues to relate to customer's concrete property with the display pack that indicates which group.In one embodiment, at least one packing recognition feature of the display pack in the unitary package group is identical or like this substantially, and is different from the packing recognition feature of other packaging group.

For example, Consumer Characteristics can comprise age, body development situation (for example, children, adult or old man), customer's common oral care need or the method that the customer does mouth care.Age can be divided into greater than about 0 years old, 2 years old, 4 years old, 6 years old, 8 years old, 10 years old, 12 years old, 14 years old, 16 years old, 18 years old, 20 years old, 25 years old, 30 years old, 35 years old, 40 years old, 45 years old, 50 years old and 55 years old and/or less than about 90 years old, 80 years old, 70 years old, 65 years old, 60 years old, 55 years old, 50 years old, 45 years old, 40 years old, 35 years old, 30 years old, 25 years old, 20 years old, 18 years old, 16 years old, 14 years old, 12 years old, 10 years old and 8 years old.The oral care need that common oral care need can relate to one or more reality or recognize is such as preventing mouth care illness or processing or improving existing mouth care illness.The customer beneficial effect that the method for mouth care also can be described to provide by product is provided comes grouping products.Some limiting examples of mouth care processing demands comprise stench, periodontitis, gingivitis, carious tooth, increased remineralization, allergy, tooth polishing and tooth whitening.Some limiting examples of oral care demand comprise dental caries, anti-calculus, antimicrobial, tooth sealing.Consumer Characteristics also can relate to the customer the type of preferred oral care product or the type of required beneficial effect.The beneficial effect field can comprise any combination of healthy and helpful effect, beauty treatment beneficial effect, experience beneficial effect, natural beneficial effect or basic beneficial effect or each beneficial effect.Healthy and helpful effect can include but not limited to handle allergy, gingivitis, cavity, tartar and dental plaque.The beauty treatment beneficial effect can include but not limited to whiten, breath freshening or extra clean, such as durable cleaning.The experience beneficial effect can include but not limited to uniqueness or novel local flavor, extra foam or brush teeth during the signal or the variation that produce.The nature beneficial effect can include but not limited to send the multiple beneficial effect, such as the natural component or the flavouring agent of healthy and helpful effect, experience beneficial effect and beauty treatment beneficial effect.For example, customer colony may prefer providing the oral care product of basic beneficial effect, and described basic beneficial effect comprises for example prevention of dental caries, tartar prevention or basic tooth whitening.Another customer colony may prefer providing separately or provide enhancing with basic beneficial effect combination or premium-quality mouth care beneficial effect add the oral care product of breath freshening such as the prevention of dental caries.Another customer colony may prefer providing oral care product enhancing or premium-quality healthy and helpful effect such as dental treatments allergy or antimicrobial beneficial effect.Another customer colony may prefer providing senior or the oral care product of beauty treatment beneficial effect such as the tooth whitening that strengthens.

Oral care product can preferably be grouped into 2,3,4,5,6,7 or 8 customer's classifications, and wherein each customer's classification relates to different Consumer Characteristics.In one embodiment, can oral care product be grouped into five customer's classifications based on life stage (for example, baby, child, teenager, adult and old man).In another embodiment, oral care product can be grouped into six classifications: it is 0 to 6 years old children that first category relates to the age; Second classification relates to 7 to 12 years old children; The 3rd classification relates to basic mouth care beneficial effect; The 4th classification relates to the mouth care beneficial effect of enhancing; The 5th classification relates to premium-quality beauty treatment beneficial effect; And the 6th classification relate to premium-quality healthy and helpful effect.Each customer's classification all preferably has relative different packaging group, so that the customer can more easily locate and discern each classification.These packaging group can be arranged to the arrangement on the shop shelf.In one embodiment, packaging group is located mutually contiguously, make packaging group form a kind of roughly unified display, as shown in Figure 2.In another embodiment, some adjacent positioned in the packaging group can be left one or more packaging group and other component simultaneously, be made them form independent but relevant display.This back embodiment can form in the following way: for example, on more than first in the packaging group certain passageway shelf (or several passageway shelf) that are arranged in the shop, simultaneously one or more packaging group are arranged in the shop and the end frame that the passageway shelf separate.

Referring to Fig. 1,

zone

14,16 and 18 colors interior and/or therebetween can be relevant with the position on the colour wheel shown in the reference mode at Fig. 3 with them again.For example, these colors can be any combination of primary colours (for example, red tone, yellow tone and blue color), secondary colors (for example, green tone, hues of orange and violet hue) or three grades of looks (for example, the mixing of two kinds of secondary colors) or above-mentioned color.White, black and grey also can be combined with any any color in these zones.Primary colours palette (having or do not have white, black or tone of gray) can be specially adapted to be intended to the packaging group such as 0 to 6 years old children at very immature children, and described children can be attracted by this type of color.In an alternative embodiment, palette can comprise secondary colors, such as green tone, hues of orange and violet hue.The palette of secondary colors and/or three grades of looks can be specially adapted to be intended to the packaging group at big children such as 7 to 16 years old children, and wherein this type of color relates to this stage of development (that is exploratory stage).As will understand that the palette of display pack can comprise the color of not sharing identical relation on colour wheel.For example, have primary colours and also can mix secondary colors as attached look as the display pack of the mass-tone of display pack.

The one or more region characteristics that are associated with this zone can be shared in zone in the packaging group.Region characteristic also can be considered to one type packing recognition feature in this article.For example, region characteristic can include but not limited to the size in colour planning (for example, monochromatic, similar look, complementary color, primary colours, secondary colors, three grades of looks, color range, color saturation and colours), zone, the shape in zone, position, the character of textual identifier in the zone and the type etc. in zone.Monochrome is one or more interior colors of same colour system or like this substantially, but has different degree of saturation specific humidity (that is how many grey that intensity or certain color comprised of color) or value (that is, the brightness of color or darkness) between them.Example monochromatic or monochromatic zone substantially is shown among Fig. 4 A to 4D.As be found in Fig. 2 and 4, display packs in the same packaging group 28 utilize the monochromatic areas in the identical or similar position on each display pack, but colour system or tone between these display packs of packaging group 28 are different, to distinguish the different oral care product in this packaging group.Oral care product can be considered to different by means of having different stock keeping unit (SKU) number, prescription, composition, product configuration and their combination.For example, the oral care product of display pack 10 can have the SKU and/or the prescription of the oral care product that is different from display pack 110.Each of display pack in packaging group tone of positioned area similarly also can be relevant.For example, red and blueness is primary colours.By combined with grey, these colors can be different display pack in the same packaging group consistent impression are provided, so that the customer can identify this packaging group for relevant and therefore relate to common customer's classification.In addition, the purposes of primary colours also can be a kind of following visual cues: this packaging group also relates to basic mouth care beneficial effect, as can being hinted by the monochromatic character of field color.

Refer again to Fig. 4 A to 4D, the zone 14 that becomes second color gradually from first color can be provided.In Fig. 4 A, zone 14 becomes white color from blue color gradually.Alternatively, zone 14 can be gradually becomes white color or any other color combination from red tone.Between each display pack in the unitary package group, zone 14 can be identical or different.For the purpose of discussing, be identical between 14 each display pack that is shown in the packaging group 28 of zone.The zone 14 also can with the sign 20 such as

Be associated.

Shown in Fig. 5 A to 5D, with Fig. 4 in the 14 identical or similar positions, zone of packaging group 28 in, second packaging group 280 can comprise different zone 114, this zone has the color range that fades to second color from first color.The zone 416,716,916 of second packaging group and 1116 color can be different from the color of the positioned area similarly 16 to 316 of first packaging group among Fig. 4.The zone can extend to the bottom from the top of certain face, and is perhaps partially or substantially like this; Or the zone can extend to the right side from a left side, and is perhaps partially or substantially like this.

Except color, also can use font size, thickness and the type of literal to come to provide specific impression as packaging group.Refer again to Fig. 4 A to 4D, zone 16 to 316 (for example comprises elementary textual identifier 22 to 322, tartar, carious tooth, whiten etc.), wherein textual identifier is described the attribute of this oral care product and have identical or similar font type and/or size between each packing of packaging group 28.The textual identifier of different display packs that is arranged on the identical or similar position of display pack can be passed on relevant information, such as the mouth care beneficial effect or the aesthetic feeling feature of oral care product.Can the textual identifier that this type of is relevant be placed in the following zone: described zone is also relevant between each display pack of concrete packaging group.In Fig. 4 A to 4D, have identical font type, thickness and size and can pass on same position on the same one side that the textual identifier 22 to 322 of mouth care beneficial effect is arranged on display pack, textual identifier and putting in the zone of sharing a plurality of region characteristics (for example, on colour wheel relevant monochrome) wherein.Textual identifier with also can be relevant with its zone that is associated.For example, textual identifier " Extra Whitening " (additionally whitening) and " Dual Action Whitening " (double-effect whitening) all have the field color of white.As used herein, field color is intended to refer to the main background color in certain zone.Also can provide secondary textual identifier, described identifier is being separated with elementary textual identifier on the distance and/or on grammer.In one embodiment, " Extra Whitening " (additionally whitening) and " CleanMint " (pure and fresh peppermint) are elementary textual identifier and secondary textual identifier.For the display pack among Fig. 5 A 910, the field color in zone 916 is that " Cinnamon Rush " (Chinese cassia tree) is relevant with secondary textual identifier 923.

Referring to Fig. 6, illustrate toothbrush display package 30.Packing 30 comprises back card 32 and toothbrush 34.Back card 32 can comprise that paper base material makes by any suitable material.Toothbrush 34 can be remained in the appropriate location by the transparent cover that is connected on the back card 32.As will be known, also can provide other Toothbrush package.For example, Toothbrush package 30 can be provided as the carton that comprises toothbrush 34 or the form of box.As known in the art, toothbrush 34 can be electronic or manual toothbrush.Back card 32 has first color 14, second color 16 and the 3rd color 18.Also can provide additional color.For example for the purpose of the explanation, first, second of display pack 30 and the 3rd zone be shown as with Fig. 1 in packing 10 identical.Display pack 30 also comprises first symbol 22, second symbol 24, the 3rd symbol 26 and identifies 20, they all with Fig. 1 identical at shown in the packing 10.

Referring to Fig. 7, gargle display pack 40 is illustrated as the form that is bottle 44.Packing 40 comprises label 42.Label 42 has first area 14, second area 16 and the 3rd zone 18.Also can provide additional areas.For example for the purpose of the explanation, first, second of display pack 40 and the 3rd zone be shown as with Fig. 1 in packing 10 identical.Display pack 40 also comprises first symbol 22, second symbol 24, the 3rd symbol 26 and identifies 20, they all with Fig. 1 identical at shown in the packing 10.

Referring to Fig. 8, display pack such as packing 10,30,40,110,210,410,710 and 910 can be arranged to a plurality of packaging group 28 and 280.For the purpose of discussing, illustrate first packaging group 28 and second packaging group 280.First and

second packaging group

28 and 280 are disposed on the display unit 52 in the shop.Display unit can comprise one or more shelf, such as the

shelf

60 and 62 of storage display pack.Alternatively, display pack can be suspended on the rear surface 63 of display unit.Although this paper has only discussed two packaging group, can imagine additional package groups is provided on one or more display units.For example, a display unit can be positioned on the passageway in shop, simultaneously second display unit be positioned on the end-blocking in passageway, shop.

One or more in the packaging group can comprise at least about 2,4,6,8 or 10 different oral care products in packaging group and/or be less than about 20,18,16,14,12,10 or 8 different oral care products.For example, comprise dentifrice 10, toothbrush 30 and gargle 40 although first packaging group 28 is illustrated as, it also can comprise additional dentifrice, gargle and the toothbrush that is different from dentifrice 10, toothbrush 30 and gargle 40.In addition or alternatively, first packaging group 28 also can comprise the other products form, such as dental floss, denture compositions, tooth whitening composite etc.

Display packs in first packaging group 28 have at least 1,2,3,4,5,6,7,8,9 or 10 and/or are less than about 20,18,16,14,12 or 10 common packing recognition features.For example, the

display pack

10,30 and 40 in first packaging group 28 has first area 14, second area 16, the 3rd zone 18, sign 20, first symbol 22, second symbol 24 and the 3rd symbol 26.Because the cause of these common or shared packing recognition features, the display pack that the customer can identify in first packaging group 28 is relevant.In addition, the packing recognition feature of Gong Xianging also can be passed on their applicabilities for certain common Consumer Characteristics.For example, first, second and the

3rd zone

14,16 and 18 can comprise primary colours such as blue, red and yellow, and described primary colours can pass on them for the applicability that is in the children in first the range of age (for example, 0 to 6 years old).Similarly, first symbol 22 can be icon or the figure that expression is in the children in first the range of age.Alternatively, first, second and the

3rd zone

14,16 and 18 can comprise secondary colors such as orange, green and purple, and described secondary colors can pass on them for the applicability that is in the children in second the range of age (for example, 7 to 12 years old).Similarly, first symbol 220 can be icon or the figure that expression is in the children in second the range of age.The 3rd packaging group (not shown) can relate to beneficial effect (for example, antibiotic) the interested customer relevant to top health, and the 4th packaging group (not shown) can relate to beneficial effect (for example, senior whiten) the interested customer relevant to top beauty treatment.The 5th packaging group (not shown) can relate to the interested customer of basic or traditional oral care beneficial effect (for example, dental caries or fluoride strengthen toothpaste).

In certain embodiments, may wish repeated packing recognition feature on a plurality of packaging group, in different packaging group, to illustrate unified theme.For example, can be on a plurality of packaging group duplicate marking 20.Referring to Figure 4 and 5, it shows splashing among the water element among Fig. 4, little water droplet and Fig. 5.In another embodiment, can be on a plurality of packaging group the repeated packing recognition feature, to illustrate the common use in its regime or mouth care sanitation method.For example, may wish that in some cases the customer can locate different oral care products such as toothpaste, toothbrush and gargle apace, described product may be applicable to sensitive teeth but be distributed in more than maybe may be in the packaging group location but be present in the same packaging group altogether spatially.Can use common packing recognition feature (such as second symbol 24) to point out those products of customer should be as the part of regime and buy together and use.

In order further to help customer's identification or packaging orientation group, identifier 64 or 66 (as shown in Figure 8) can be placed near packaging group such as

group

28 and 280, to help the position of identification packaging group.This identifier can be the form of literal, figure or their combination.In addition, some and the identical packing dress evident characteristics that is provided in the display pack of its relevant group also can be provided this identifier.For example, identifier 64 can mix one or more in first, second and/or the

3rd zone

14,16 and 18.In addition, can be close to one or more packaging group information displaying contents 68 is provided.Information displaying contents 68 can comprise relevant following aspect to customer's Useful Information: oral care product, they purposes or be used for the relevant information of oral health of customer's related packaging group.For example, if second packaging group 280 relates to the oral care product that uses for 0 to 6 years old children, then information displaying contents 68 can comprise about the literal of the oral hygiene of the children in this age group and/or graphical information, about literal or the graphical information and they purposes or relevant release reward voucher or the related promotion information that is associated with second packaging group 280 for 0 to 6 years old children of the oral care product in second packaging group.Information displaying contents 68 can be provided as the interactive form that shows.For example, this information display mode can comprise the battery powered telltale with screen.

The All Files of quoting in detailed Description Of The Invention is all introduced for your guidance in relevant portion.Should not be interpreted as admitting that for quoting of any file it is relevant prior art of the present invention.When any implication of term in any implication of term among the present invention or definition and the file of introducing for your guidance or when defining contradiction, should obey the implication or the definition of giving this term in the present invention.

Though casehistory and described specific embodiments of the present invention it will be apparent to one skilled in the art that and can make a plurality of other changes and modification under the situation that does not deviate from essence of the present invention and scope.Obviously be noted that and any feature, aspect or the details of any method as herein described and/or product and any further feature, aspect or the details of one or more other methods as herein described or product completely or partially can be made up.Therefore, claims all such changes and modification of being intended to be included in the scope of the present invention.

Claims

1. the arrangement of an oral care package, described arrangement comprises:

Comprise first group of a plurality of display packs, each wherein said first group display pack all is used for different oral care products, and each of wherein said first group described display pack includes first packing character and sign;

Comprise second group of a plurality of display packs, each wherein said second group display pack all is used for different oral care products, and each of wherein said second group described display pack includes described sign and is different from second packing character of described first packing character, and wherein said second group described display pack does not comprise described first packing character;

Randomly, comprise the 3rd group of a plurality of display packs, each display pack in wherein said the 3rd group all is used for different oral care products, and each of the described display pack in wherein said the 3rd group includes described sign and is different from the 3rd packing characteristic of described first and second packing characters, and the described display pack in wherein said the 3rd group does not comprise described first and second packing characters;

Randomly, comprise the 4th group of a plurality of display packs, each display pack in wherein said the 4th group all is used for different oral care products, and each of the described display pack in wherein said the 4th group include described sign and be different from described first, second and the 3rd the packing characteristic the 4th packing character, and the described display pack in wherein said the 4th group do not comprise described first, second and the 3rd the packing characteristic;

Randomly, comprise the 5th group of a plurality of display packs, each display pack in wherein said the 5th group all is used for different oral care products, and each of the described display pack in wherein said the 5th group includes described sign and is different from the 5th packing character of the described first, second, third and the 4th packing character, and the described display pack in wherein said the 5th group does not comprise the described first, second, third and the 4th packing character;

Randomly, comprise the 6th group of a plurality of display packs, each display pack in wherein said the 6th group all is used for different oral care products, and each of the described display pack in wherein said the 6th group includes described sign and is different from the 6th packing character of the described first, second, third, fourth and the 5th packing character, and the described display pack in wherein said the 6th group does not comprise the described first, second, third, fourth and the 5th packing character; And

Wherein said first and second groups and randomly the the the 3rd, the 4th, the 5th and the 6th group be arranged to shop display.

2. the arrangement of oral care package as claimed in claim 1, wherein said first group is used for basic mouth care beneficial effect, and described second group is used the healthfulness effect.

3. the arrangement of oral care package as claimed in claim 2, wherein said the 3rd group of mouth care beneficial effect that is used to strengthen.

4. the arrangement of oral care package as claimed in claim 3, wherein said the 4th group is used to the beneficial effect of improving looks.

5. the arrangement of oral care package as claimed in claim 2, wherein said the 3rd group is used for nature mouth care beneficial effect.

6. the arrangement of oral care package as claimed in claim 2, wherein said the 3rd group is used for children.

7. the arrangement of oral care package as claimed in claim 1, wherein said first group and second group is dentifrice.

8. the arrangement of oral care package as claimed in claim 1, wherein said first group is dentifrice, and described second group is selected from the group of being made up of following: toothbrush, gargle, artificial tooth product, dental floss and dentilave device.

9. method that displays oral care product according to claim 1.

10. method that displays oral care product in retail environment to the customer said method comprising the steps of:

A., the oral care product of first packing with first packing character is provided;

B., the oral care product of second packing with second packing character is provided, and described second packing character is different with described first packing character;

C. on each mouth care first and second product of packing separately, provide sign; And

D. frame is listed as described first and second oral care products in the retail display environment, makes described first and second packing characters and sign all can be observed by the customer.