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gam·i·fi·ca·tion
/ˌɡāməfəˈkāSH(ə)n/
noun
the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
"gamification is exciting because it promises to make the hard stuff in life fun"
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