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The Art Of Aperitivo - An ELLE Editor's Guide To Aperitivo Hour If You're Obsessed With All Things Aperol
Celebrate the end of the working day, the Italian way — saluti!
Italy’s oh-so-chic answer to happy hour, the art of aperitivo is a tradition we’re keen to adopt as our own this summer. But what exactly is it, and how can we replicate it? Our resident wine and spirits expert gives us the low-down.
What is the ritual of aperitivo?
A convivial post-work, pre-dinner cocktail, the aperitivo hour is a sacred time of the day to decompress and catch up with friends. Derived from the Latin ‘aperire’, meaning ’to open’, it’s intended to create an appetite before dinner. As such, the post-work sundowner is typically accompanied by a selection of snacks in the last slither of sun. We’d suggest Perello olives and Torres crisps (or keep it traditional with charcuterie and arancini).
What is an example of an aperitivo?
Campari and Aperol are two well-known examples of aperitivo, both of which can be used to create a refreshing spritz, with the failsafe 3-2-1 ratio (meaning, three parts prosecco, two parts Aperol or Campari, one part soda water). Simply garnish with a slice of orange and serve over plenty of ice. Iconic, bittersweet and fizzy, it gives White Lotus season two vibes, striking the perfect balance between bracing and refreshing.
The rise of the aperitivo
Loris Contro, Italian Icons Brand Ambassador at Campari Group UK, explains that they’ve seen a rise in demand for bitter, sophisticated cocktails. This was partly due to the viral clip of House of The Dragon’s cator Emma Darcy’s interview with her co-star, Olivia Cooke, discussing their favourite drinks. Searches for her preferred tipple – a negroni sbagliato – skyrocketed, up 3,800% after the exchange.
Contro says: ‘Our partner bars reported a huge increase in visitors requesting the cocktail, or twists on the classic Negroni. We’re also seeing people choosing drinks that bring them a sense of nostalgia. In times of uncertainty, people are prioritising small luxuries that bring a sense of joy and familiarity. We know that a timeless Aperol Spritz triggers happy memories of holidays abroad.'
So, with no signs of the aperitivo slowing down in popularity, we’ve found the best Aperol alternatives to broaden your spritz repertoire this summer.
How we test aperitivo
The ELLE Lab's WSET-trained wine and spirits experts sampled a selection of 12 aperitivos to see which were best for summer. Each was tested in the brand's recommended signature serve, and served blinded to avoid brand bias. To give you an indication of what the experts were looking for, our definition of the perfect aperitivo should be dry, slightly bitter and refreshing, and versatile enough to pair with a range of foods.
These are the ones that got their backing.
Stacey is our Senior Food and Drink Editor, looking after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila.
Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine.
Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings.
Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business.
You can follow Stacey on Instagram @crummbs_uk
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