About GQ
Who We Are
GQ is the global flagship of men's fashion, the arbiter of cool for anyone who sees the world through the lens of taste and style.
For more than 60 years, GQ has been the home to award-winning journalism and the most elevated and respected photography, design, reporting, and writing in the men’s space.
Today, GQ is also a digital, video, social, and experiential powerhouse—a community where readers gather to be inspired and exchange ideas around style, creativity, and culture. Spanning six continents and 21 markets, with an audience of more than 50 million, GQ has a singular global reach.
Crucially, GQ is also the home of the New Masculinity. New Masculinity is an expansion of what it means to “be GQ”—one that moves past a rigid definition of manhood into something more open and inclusive. GQ celebrates creativity, embraces change, and creates culture-shaping moments, including GQ Men of the Year and GQ Global Creativity Awards. It puts an emphasis on diversity, gender equality, sustainability and mental health. To be GQ is to be forward-looking, progressive, and cutting-edge.
GQ’s content helps people live more stylish, more tasteful, and more considered lives. We cover subjects as they intersect with the culture, and our point of view is grounded in our unique access to tastemakers and experts. Our service content answers the reader’s call to “be useful to me!” with specific, actionable advice. It also inspires the audience to be a bit more adventurous, open, and creative.
Everything that GQ recommends to its audience is rigorously researched, effective, and encourages our audience to take positive action in their everyday lives — to try something new, change their current routine, or invest in something unknown.
The GQ Audience
GQ is the go-to media brand for culturally curious, globally aware consumers who care deeply about representation and being at the forefront of what’s cool while never blending into the crowd. We create a communal experience open to—and inclusive of—everyone.
GQ drives up to 50 million global monthly uniques, boasts 42+ million followers across global social platforms, and drives 70 million monthly video views.
Areas of Expertise
GQ is the global flagship of men’s fashion. Our style writers around the world collaborate to cover menswear’s premiere moments, publishing across platforms in multiple languages. As a result, GQ’s style network is deeply connected with local consumers, designers, and fashion communities.
GQ is a space where style and culture meet. Our storytelling adds color, detail, and true cultural context to fashion’s biggest moments. But whether a fashion shoot is classic or radical, the clothes we celebrate are always grounded in utility and wearability.
GQ creates moments. We collaborate with the biggest stars on the planet—the actors, musicians, athletes, designers, and beyond who shape culture—to deliver stories that drive the conversation. We do it with news-making journalism, attention-stealing videos, arresting visuals, videos, and social concepts.
GQ explores male grooming and beauty by giving advice that prioritizes self-care, problem-solving and freedom of expression. Our grooming coverage is fueled by the products and personalities—as well as the communities, lifestyles, and subcultures—driving the evolution of male beauty. GQ’s grooming vertical is also a one-stop shop for our audience. We recommend products that can improve their daily routine, health, and wellbeing.
GQ promotes a new holistic paradigm of wellness and fitness, discarding outdated archetypes in favor of modern ideas around physical and mental health, sex and relationships, nutrition, and self-improvement.
GQ seeks out the best and most beautiful places, objects, and experiences to offer our audience a cooler, more thoughtful way of living.
In food, drink and nightlife, we know that dining is personal. GQ’s coverage hones in on the stories of visionary chefs, restaurateurs and nightlife personalities creating some of the world’s most exciting experiences.
GQ’s travel coverage transports readers to the coolest subcultures around the world, showing readers new places through the lens of architecture, style, culture, design, and creative communities.
GQ’s cars vertical focuses on the intersection of automobiles, style, culture, and design. It’s built around people and communities rather than test drives and specs.
In tech coverage, GQ is hyper-focused on how technology can improve life. We look beyond megapixels toward products with purpose, design, and style—and profile the creators behind them.
GQ Sports is where sports and culture intersect, with an all-access pass to the world’s coolest, most stylish athletes. GQ Sports is a video-led sub-brand with a focus on YouTube, as well as social, site, and print—including the first ever global GQ Sports issue (February 2022). GQ Sports comes to life through: YouTube series like My First Million and special editions of blockbuster franchises like Actually Me and 10 Essentials; revealing interviews and photo shoots with stars from the world of sports; global social handles featuring exclusive series and programming; and special events that bring together athletes with other cultural forces.
GQ Recommends
GQ Recommends is a special forces team dedicated to helping our audience decide the best products to buy, whether they’re shopping for clothing, accessories, grooming products, tech, home goods and kitchen gear, or anything else. We’re a purely editorial team with decades of experience and a highly honed bullshit meter, doing rigorous testing and market research so readers can discover worthy products and make informed purchases. In other words, GQ Recommends sweats the details so that you can shop knowing a product has been vetted.
GQ has been the leading voice in men’s fashion and lifestyle for more than 60 years. We’ve spent those decades parsing what it means to “look sharp, live smart,” and we’ve been at it for long enough to know what’s meaningful, what’s cool, what’s just a trend and what has staying power. (And let us say, for the record: trends can be a lot of fun to add to your rotation, when you go in with eyes wide open.) We care deeply about style, design, and quality. We think the idea of “value” is personal, and isn’t just a synonym for “price.” We’ve honed an eye for what makes something worthwhile—whether that something is a leather jacket, Italian sofa, or a smart watch.
Fashion is subjective, we know. That’s the fun of it. But we’re serious about helping our audience get dressed. Whether it’s the best white sneakers, the best men’s suits, or the coolest menswear drops of the week, GQ Recommends’ perspective is built on years of hands-on experience, an insider awareness of what’s in and what’s next, and a mission to find the best version of everything out there, at every price point. Our staffers aren’t able to try on every single piece of clothing you read about on GQ.com (fashion moves fast these days), but we have an intimate knowledge of each brand’s strengths and know the hallmarks of quality clothing—from materials and sourcing, to craftsmanship, to sustainability efforts that aren’t just greenwashing. GQ Recommends heavily emphasizes our own editorial experience with those brands, how they make their clothes, and how those clothes have been reviewed by customers. Bottom line: GQ wouldn’t tell you to wear it if we wouldn’t.
We bring the same eye for style and understanding of quality to everything else we review. In some categories we’re able to be aggressively hands-on, and test products often. We’re never not auditioning products for GQ’s annual Grooming Awards, and that process informs everything else we cover in the category, from the best cologne to the best moisturizers and SPFs. When we’re hunting for the best home wares, kitchen appliances, bedding (like mattresses and sheets), grooming products, and tech, we’re combining an eye for style with a honed sense of what’s trustworthy. That comes from writers who are knowledgeable in those categories, looking at user reviews, speaking to experts, and finding the companies that routinely deliver.
Whether they’re for the best white tees and under-$100 jeans, or the best wireless earbuds, our shopping guides are frequently updated to reflect our ongoing product testing, new-to-market products, price changes, and, of course, trends that matter. We update most major buying guides annually. Certain guides, particularly in clothing and fashion (where product turnover happens seasonally), can be updated between two and four times per year. We add fresh reporting and any worthwhile products to ensure these guides offer readers the latest information on what’s worth their money.
When you buy something through our retail links, we may earn an affiliate commission. (Though not always—we feature plenty of products just because we think they’re cool and worth your money.) All products featured on GQ are independently selected by our editors. There’s nothing we tell you to buy that we would not purchase and use ourselves.
GQ’s Biggest Moments
GQ’s Men of the Year honors the global personalities whose culture-shifting contributions defined this year’s high points. The annual tentpole salutes their success across GQ’s editorial landscape and at events that are the ultimate celebration of Men’s Fashion.
GQ’s Global Creativity Awards honors the creative innovators who are moving the culture forward, through a themed print issue and awards gala.
GQ Hype is the story of right now, a digital franchise in which individual GQ markets celebrate local stars making news today in an elevated and consistent way—with all the visual and journalistic ambition of our print longread profiles.
Every year, GQ editors undertake rigorous testing of a wide range of products in sleep, grooming, fitness and fashion to announce the absolute best of the best, and award a single product worthy of GQ’s ultimate seal of approval in each category. We’re constantly auditioning products for these franchises, and they inform everything else we cover in the category.
GQ Box is a quarterly subscription box of must-have products in grooming, apparel, accessories, and lifestyle, handpicked by the editors of GQ. Every item in the GQ Box is specially selected, rigorously tested, and totally recommended by GQ editors.
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Once a day, Monday through Friday
Our editors recommend one can’t-miss story every weekday. Preview
Friday mornings
Senior style writer Cam Wolf takes you inside the world of watches, with news, interviews, advice, and reports from events around the world. Preview
Thursday mornings
Columnist Chris Black weighs in on hot topics in culture, with the occasional rant about life as a person who had fun in his twenties. Preview
Tuesday mornings
Staff writer Samuel Hine reports straight from the runway shows, parties, and insider events on the international fashion circuit. Preview
Weekday and Saturday afternoons
The Recommends team hand-picks a collection of their favorite things, including the coolest new menswear and can’t-miss sales. Preview
Meet the GQ Team
Will Welch is global editorial director of GQ, where he oversees content strategy and vision across global GQ markets and platforms, including video. Welch is also the editor in chief of GQ U.S., a position he has held since 2019, in which he oversees all content creation, production, and consumer experiences across distribution platforms domestically.
Welch joined GQ in 2007 and has held a variety of editorial roles covering fashion, pop culture, and music. In 2015 Welch became the first editor-in-chief of GQ Style, a quarterly fashion publication he helped launch. Previously, Welch spent four years at the music, fashion, and lifestyle magazine The Fader, where he was deputy editor.
Under Welch’s leadership, GQ has been nominated for nine ASME awards, winning for photography and design in 2019 and 2023. In his first year as editor-in-chief, Welch oversaw the launch of GQ Sports, as well as the critically acclaimed New Masculinity issue of GQ. He is included in the BoF500, the annual list of people shaping global fashion by Business of Fashion.
As design director, Vargas develops all the design elements that make up the GQ universe and brand language — everything from fonts and colors and logos to feature story spreads. His work for GQ has garnered many awards, including from the National Magazine Association, which last recognized GQ with the Best Design Award in 2023. Before coming to GQ, he was the creative director at Bloomberg Businessweek.
As director of editorial operations, Schmidt leads a team that manages the day-to-day workings of GQ and GQ.com. Before GQ, she was the managing editor at WSJ. Magazine and an editorial business manager at Vanity Fair.
As creative director, Behr oversees all photos across GQ’s platforms, and leads a team of photo editors and creative producers who make all the visuals that appear in the magazine and on GQ.com. Before GQ, she was the visuals director at Pitchfork and a senior photo editor at New York Magazine.
As director of content strategy, Pavelski leverages deep understanding of the GQ audience to manage the editorial teams that make GQ towards first-in-class creative storytelling that casts the widest possible net on social media, video, email and other platforms. Previously, he worked at Mic, a leading news and media company for young people, the New York Post and Page Six, and The Daily, a dazzling daily magazine specifically created for mobile devices.
Riley has been one of the magazine’s most celebrated writers, editors and correspondents since he started as an editorial associate in 2008. As director of content development, he oversees the writing and editing of GQ’s most ambitious and award-winning editorial projects. As a long-time GQ writer and editor, he’s profiled everyone from Timothee Chalamet (three times!) to Jeff Koons for the magazine. He's also the author of the novel Fly Me.
Dana Mathews started at GQ in 2015, booking the mega-watt talent and securing exclusives with the people behind the most important cultural moments of the year. Prior to GQ, she worked on the Teen Vogue Young Hollywood party, the Vanity Fair Oscar party and the Vogue Met Ball.
Our Writers
Adam Hurly has been covering men's grooming for GQ since 2016. He also writes about travel. Adam is a Sioux Falls SD native, University of Kansas graduate, former New Yorker, and current expat in Berlin. His favorite season is Oscar Season, his favorite book is Dinner At the Homesick Restaurant, and he is a proud superfan of Survivor.
Avidan Grossman is GQ’s Style Commerce Editor, where he covers menswear, beauty, and grooming. Prior to that, he was the Style eCommerce Editor at Esquire. He’s been reading GQ since he was a gangly middle-schooler, and widely faults the publication for turning him into the massive nerd he is today. You can watch him on the GQ Recommends YouTube show refusing to make eye contact with the camera, or catch him skulking through the GQ offices thinking about pants.
Cam Wolf is GQ’s Senior Style Writer. He joined the magazine in 2017 after working at Racked (RIP) as the site’s (first!) (and only!) Menswear Editor and Complex in the role of Style News Editor. Shortly into his GQ tenure, he immersed himself in the world of watches and quickly fell in love with its passionate collecting community. In 2022, he launched GQ’s dedicated watch newsletter Box + Papers (Described by one watch dealer as “The only thing worth living for!”) where he chronicles the world’s most interesting watches, trends, and characters.
Cohen, GQ's Deputy Site Editor, joined the magazine in 2020 after working as an editor at Saveur, Lucky Peach, and Outside magazine. Chris edits features and runs the Wellness section—and runs marathons, enjoys cooking, and generally tries to practice what he preaches health-wise even when away from the office, with sometimes mixed results.
Chris Gayomali is a GQ articles editor, where he works on features and other stories for print and web. Prior to that he was the site editor of GQ.com. His stories been anthologized in the Best American Sports Writing, have been selected for Longform’s annual Best Of lists, and have won awards from organizations such as the NYC chapter of the Society of Professional Journalists. In 2019, he was selected as one of AdWeek’s “Creative 100.” On at least two occasions, New York Magazine has referred to him a “cool person.”
Eileen Cartter is a staff writer at GQ, where she covers style and trends, fame and celebrity, and other cultural phenomena. Previously, she was the social & culture editor at Garage magazine, and her writing has also appeared in publications like Dazed, Paper, i-D, and Departures.
Frazier Tharpe is a writer and editor at GQ specializing in entertainment coverage, and has contributed profiles of Jerrod Carmichael, LaKeith Stanfield and Bobby Shmurda, and John Mulaney.
Gabriella Paiella is a staff writer at GQ, where she covers culture in the form of features, profiles, and Q&As. She’s profiled Nicolas Cage, Jeremy Strong, and Zoë Kravitz for the cover of the magazine, explored why men are so obsessed with the 2003 nautical drama Master and Commander, and will never live down her oral history of a certain Folgers commercial. Her writing has also been published by New York Magazine, Rolling Stone, and The Guardian.
Gerald Ortiz is a style commerce writer for GQ covering fashion, grooming, and occasionally lifestyle. Previously, he was the style writer for Gear Patrol and the managing editor at Heddels. He graduated from the University of California, Davis with three degrees.
Matthew Roberson is a Staff Writer for GQ Sports. Before joining GQ, he was at the New York Daily News, primarily covering the Yankees and Mets.
Michella Oré is GQ's commerce writer covering all things style and grooming. Her writing has been published in Vogue, Allure, i-D, 10 Magazine, Barron's, and WWD. Michella holds a B.A. in political science from Williams College and an M.A. in fashion journalism from Central Saint Martins.
Sam Schube is the GQ Sports director. He began working at GQ in 2014 as an editorial assistant, and in the years since has assigned and edited features and profiles, written stories about subjects ranging from Johnny Knoxville to professional golf's existential crisis, and worked on all manner of magazine packages, website projects, video series, and social franchises.
Sam, GQ’s Fashion Writer, joined GQ as an assistant in 2016. After mastering the art of booking travel and filing expenses for Condé Nast editors, he was a writer and editor for GQ Style, the erstwhile quarterly fashion and luxury publication. Alongside Noah Johnson and Rachel Tashjian, Sam hosted the celebrated style and culture podcast Corporate Lunch. Last year, he launched the popular GQ newsletter Show Notes, which chronicles the global fashion scene. The New York Times has described him as a “Dimes Square fixture.”
Tyler Chin is GQ’s associate commerce editor of lifestyle, covering topics ranging from cookware to furniture and tech to home decor. His work has been featured in Gear Patrol, Men’s Health, and Insider.
Yang-Yi Goh is GQ’s Style Editor. Since joining the magazine in 2019, he has interviewed pro athletes, profiled movie stars, received hate mail for his opinions on sneakers, and written approximately fifty gazillion lists of the best suits, shirts, socks, pants, jewelry, sunglasses, hoodies…you get the idea. Prior to GQ, Yang helped found the short-lived (but not forgotten!) Canadian magazine Title, ran the website and style department of Sharp. He began his career as a researcher at ESPN.
Zach Baron is GQ’s Senior Staff Writer. Since joining the magazine in 2013, he has written dozens of cover stories about people from all over culture — actors (Brad Pitt, George Clooney, Robert Pattinson), musicians (Pharrell, Kanye West, Justin Bieber), athletes (Kevin Durant, Giannis Antetokounmpo, Conor McGregor), and other influential figures (Tim Cook) in the various worlds that GQ covers. He has interviewed many of our greatest living directors — Paul Thomas Anderson, Quentin Tarantino, Francis Ford Coppola, Spike Lee, James Cameron — and also written about militias in Nevada, newsrooms in California, and unsolved crimes in Malibu. Once they sent him a some sort of internet traffic award statue after his 2018 profile of Brendan Fraser went viral.
For more info, see the GQ masthead.
About Conde Nast
Condé Nast is a global media company that produces some of the world’s leading print, digital, video, and social brands. Along with GQ, Conde Nast owns Vogue, SELF, The New Yorker, Vanity Fair, Wired, Architectural Digest, and more; plus numerous international editions of those publications.
Conde Nast is headquartered in New York and London, and operates in 32 markets around the globe including France, Germany, India, China, Japan, and more—reaching some 88 million consumers in print, 427 million in digital, and 423 million across social platforms. In short: Conde Nast brings big ideas to life.
Learn more about the Conde Nast principles that govern GQ’s practices: