Antonello Scarano’s Post

🚀 The Balancing Act in B2B E-commerce Product Management: Navigating Stakeholders and Customer Voice In the dynamic realm of B2B Enterprise E-commerce product management, the role of a Product Manager is akin to a tightrope walker, striving for equilibrium between stakeholder strategies and the voice of the customer. 🔍 Understanding the Tug-of-War As Product Managers, we're entrusted not only with championing the customer's needs but also with harmonizing these needs with the broader strategies and visions of stakeholders. The customer, undeniably, lies at the heart of every feature or enhancement we design. Their feedback, pain points, and aspirations drive the very essence of our solutions. 🌟 Balancing Act: Voice of Customer vs. Stakeholder Vision Yet, in this intricate dance, we must also be the custodians of stakeholder strategies, representing their visions while ensuring that customer-centricity remains paramount. It's not about favoring one over the other but about skillfully weaving together these perspectives into a tapestry of solutions that not only meet customer expectations but also align with overarching business goals. 🛠️ The Craft of Product Management Effectively navigating this balancing act requires finesse—a blend of empathy for customer needs, strategic alignment with stakeholders, and a relentless commitment to innovation. It's about translating customer feedback into actionable insights while aligning these insights with the broader vision to drive impactful product iterations. 💬 Your Insights Matter What are your strategies for harmonizing the voice of the customer with stakeholder visions in B2B E-commerce product management? How do you ensure that the products you craft are not only customer-centric but also align with broader business strategies? Let's discuss and learn from each other's experiences! #ProductManagement #B2BEcommerce #Stakeholders #CustomerVoice #Innovation

What prepared you for your role as the director of e-commerce? ✏️ My journey to becoming the Head of E-commerce at Meqnes is anchored in a diverse blend of experiences and skills honed over more than 15 years in brand development and digital marketing. Leading SBK Coaching and Glamorous Pochette, I cultivated a deep understanding of market dynamics, consumer behavior, and strategic brand positioning. Key to my preparation was hands-on experience in content creation, SEO, and social media marketing, coupled with my success in building a significant online community on platforms like YouTube. Managing and growing a YouTube channel to over 220,000 subscribers provided me with unique insights into digital audience engagement. Moreover, authoring a book on relationships allowed me to explore complex consumer psychology, enriching my approach to customer communication and branding. These experiences were instrumental in developing my skills in storytelling, digital campaign management, and e-commerce strategy, setting the stage for my role at Meqnes. My journey has been one of constant learning, adapting, and applying innovative solutions to real-world business challenges. Each step in my career has contributed to a comprehensive skill set that enables me to drive e-commerce growth and navigate the competitive digital landscape effectively.

Until Helene Romanzini introduced it to me years ago, I never really understand the role of the PMM (Product Marketing Manager) in a product structure. However, now she has provided a very clear and concise explanation that you can also come and check out! #productmarketing #pmm #goodpeopleshare

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As a B2B Product Leader, I have worked in Telecom, Health & Wellness, eCommerce, Data & Analytics, IT/Networking and Transportation industries. No matter the industry, the same principles apply: - Clear vision, objectives and strategy enable focused, engaged and aligned cross-functional work - Prioritizing is key as there is always more ideas and more to do than resources allow - Data & insights (markets & users) fuel good debates around what should be prioritized - Shipping something somewhat imperfect is better than shipping nothing for months - Customer participation in advisory boards or beta testing groups build loyalty and is a gold mine of information for making better product decisions - Staying true to your core competency, strengthening it and simplifying the UX around it, often beats building a new feature - Sales people will bring in new opportunities and you will need to change your roadmap - A strong product culture surrounded around customer success creates the best product results. In my experience, customers as well as the business benefit greatly when there is a strong product culture. This means investing in your product team by hiring a strong product leader who takes the time to coach them, and creates a streamlined product process. Such a process should empower product teams, encouraging them to take ownership and make informed decisions. Are there other important product principles that translate industries that I have missed here?