Marcello Dudovich was an Italian painter who, together with Leonetto Cappiello, Adolf Hohenstein, Giovanni Maria Mataloni and Metlicovitz Leopold, became one of the fathers of modern Italian advertising posters.
In the early 20th Century he was employed as a lithographer at Ricordi, a music publisher, through his father’s friendship with the famous illustrator and cartoonist Leopold Metlicovitz, and was subsequently commissioned to create many advertising designs. He married Elisa Bucchi, and continued to create designs for advertising along with political and social satire and movie posters.
After the Second World War Dudovich left the advertising business and devoted himself to painting. He died in 1962 from a cerebral hemorrhage.
