Agent Provocateur launches new lingerie collection with sexy film ‘Le Salon’

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Luxury lingerie brand Agent Provocateur introduces its autumn/winter 2014 collection in yet another raunchy video entitled ‘Le Salon’.

The film is set inside an exclusive salon, which with plush pink walls, leopard print chairs, silken cushions, velvet curtains, mirrors and a cryptic edge makes reference to the iconic hedonistic clubs of the seventies.

The British lingerie label is famous for its risqué promotional videos. A recent short film directed by actress Penelope Cruz for L’Agent, the brand’s sister line, was banned from YouTube after it was deemed too saucy. ‘Le Salon’ is no different.

It opens with a model making an entrance through the ‘stage door’ in slow motion.

A duo of blonde models showcase the alluring collection in the typically glamorous style of the lingerie house.

The nine clips highlight the ‘house rules’, which range from ‘no reservations’ and ‘inhibitions discouraged’ to ‘curiosity encouraged.’

This autumn/winter collection marks a return to the ‘glorious excess’ of the label’s early years.

Agent Provocateur’s Creative Director, Sarah Shotton, said: “Our Autumn Winter campaign images mirror the luxurious excess of the glorious 1970’s that I had envisaged when designing the collection. I wanted to make sure that everything from the decadent backdrop of the set to the breath taking beauty of Missy Rayder emulated the mystery behind our glamorous concept."