Events & Awards

From Centurion: Le Vian’s New Jewelry Watches

Events & AwardsFeb 07, 2016

From Centurion: Le Vian’s New Jewelry Watches

Le Vian is launching a line of jewelry watches aimed at filling a gap in the market for diamond-set women’s timepieces that hit a certain price point.

20160203_LeVian-1.jpg
Le Vian’s new line of watches are positioned in a part of the Swiss watch market the company thinks is lacking--gem-set, price point-driven watches for women.

Scottsdale, Ariz.--Le Vian announced this week at Centurion that it is launching a line of jewelry watches for women. The project, two years in the making, is meant to fill a gap in the Swiss watch market for diamond-set women’s watches that hit a certain price point, the company said.

Le Vian brought in Steven Grotell, who has spent more than two decades designing watches for luxury brands, along with other industry experts to create the timepieces in collaboration with CEO Eddie LeVian. The watches combine diamonds with PVD-coated steel in various colors.

At the Centurion show, Grotell said the brand is trying to create a thread that will be woven throughout all of Le Vian’s categories, including jewelry and accessories as well as the watches, to create a “Le Vian lifestyle.”

Priced from $500 to $5,000 retail, the new collection is comprised of two jewelry watch lines, the Pary and the Kelsey Bangle, in various metal colors and designs. Retailers can buy into the 17-piece core collection for just under $15,000, Grotell said.

The Swiss-made Kelsey Bangle is part bangle bracelet and part watch, inspired by iconic Le Vian jewelry and the history of early 20th century cocktail watches. It features a three-piece case construction--the arms, the case body and their two connecting elements--and a Swiss quartz movement.

There are three varieties of this style. The Kelsey Bangle I features multiple metal combinations and white or brown diamonds totaling approximately 1.25 carats. The Kelsey Bangle II has fewer diamonds (about 0.30 carats) while the Kelsey Bangle III has none.

The Pary also has a Swiss quartz movement. It features a four-piece case construction; the brand said the extra piece allows for many arrangements and combinations as well as the ability to offer different price points.

Three versions of the Pary are available with a variety of metals and straps. The tailored straps are made with a techno silk-satin material that is said to be resistant to pilling and fraying, while the bracelet is composed of five individual links.

Pary I features six diamonds on the dial, 50 diamonds on the bezel and 17 diamonds on the side of the case, totaling approximately 2.22 total carats. The Pary II features six diamonds on the dial and 50 white or chocolate diamonds on the bezel totaling more than 1.25 carats, while the Pary III has just six diamonds weighing 0.04 total carats on the dial.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Buccellati jewelry
FinancialsMay 17, 2024
Richemont Appoints Van Cleef & Arpels’ Nicolas Bos as New CEO

The announcement coincided with its full-year results, with growth driven by its jewelry brands.

Watches of Switzerland Mall of America store
FinancialsMay 17, 2024
Watches of Switzerland’s Fiscal-Year Sales Flat

Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.

My Next Question webinar series graphic
Recorded WebinarsMay 17, 2024
Watch: Preparing for Trade Show Success

Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.

Royal Chain gold chains
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.

Despite the rising prices, consumers continue to seek out the precious metal.

Cartier ring-tailed lemur brooch circa 1991
AuctionsMay 17, 2024
Piece of the Week: Cartier’s Ring-Tailed Lemur

This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.

Weekly QuizMay 16, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
202.18 carat fancy intense yellow diamond The Yellow Rose
AuctionsMay 16, 2024
Christie’s Holds 2 Sales Despite Cyberattack

Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.

The Allnatt yellow diamond
AuctionsMay 16, 2024
Sotheby’s Withdraws 101-Carat Yellow Diamond from Auction

Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.

Header image w logo.jpg
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a Tradeshow

Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.

National Jeweler columnist Lilian Raji
ColumnistsMay 16, 2024
The PR Adviser: What the Designer Should’ve Done

Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.

Mothae Diamond Mine Lesotho
SourcingMay 16, 2024
Lucapa to Shed Stake in Lesotho Diamond Mine

The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.

National Jeweler columnist Peter Smith
ColumnistsMay 15, 2024
Squirrel Spotting: Why Retailers Struggle to Fire Brands

Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.

The Argyle Phoenix red diamond
AuctionsMay 15, 2024
Red Diamond Breaks Records at Phillips Geneva

The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.

David Mann jewelry store
IndependentsMay 15, 2024
David Mann Jewelers in Upstate NY to Close After 35 Years

Owner David Mann is heading into retirement.

Brilliant Earth Logan Hollowell jewelry collection
FinancialsMay 15, 2024
Brilliant Earth’s Sales Fall Flat in Q1

While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.

Rough diamonds from De Beers
SourcingMay 14, 2024
Anglo American Confirms It Is Looking to Sell De Beers

The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”

The Yellow Rose and the Allnatt yellow diamonds
AuctionsMay 14, 2024
2 Huge Yellow Diamonds Are Heading to Auction

Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.

Born Leaders Platinum Born campaign
MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New Campaign

The ad aims to position platinum jewelry as ideal for everyday wear.

Instappraise Trifold Brochure
GradingMay 14, 2024
Instappraise Adds Trifold Brochure to Appraisal Offerings

Retailers can customize and print the appraisal brochures from their store.

White, pink, and blue lab-grown diamonds from Lightbox
Lab-GrownMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%

The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.

Christie’s New York
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed

The site has been down since Thursday evening, just ahead of its spring auctions.

Madeleine K. Albright’s Patriotic Leopard Brooch
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | Hindman

The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.

Zachary’s Jewelers Mother’s Day Jewelry Contest winners
IndependentsMay 13, 2024
Zachary’s Jewelers Names Mother’s Day Jewelry Contest Winners

Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.

Kimberly Adams Russell
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEO

Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.

Birth of Venus necklace
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ Necklace

As a token of womanhood, this necklace depicts when Venus was born from the sea.

Roberto Coin Fleur de Lis jewelry
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.

The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.

Lauren K Mosaic necklace
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms  

Show your mother some love with a piece of fine jewelry.

Kyle Edward Fine Jewelry
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury Store

The company’s Easton location will remain open.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy